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Banca Intesa Russia participates in the World Savings Day

2 November 2018. Moscow, Milan. Intesa Sanpaolo Group, including its international subsidiary banks, takes part in the initiative dedicated to the World Savings Day. The main goal of the action is to draw attention to the topic of savings and expenditures planning.

In November 2018 volunteers of the Banca Intesa in cooperation with the charity fund “Keepers of Childhood” will conduct an excursion for orphans at one of the Bank’s offices in Moscow and give them a master class on financial literacy. The employees will explain teenagers how to save and invest money, what a loan is and how to manage personal finances.

The history of this initiative dates back to 1924, when representatives of 29 countries gathered during the 1st International Savings Bank Congress (World Society of Savings Banks) in Milan, Italy. At the end of the conference, on the 31st of October, it was decided to establish the World Savings Day. In 1989, the day was officially recognized by the UN.

The idea to celebrate the World Savings Day gained momentum in 2016. Turin’s Savings Museum resumed the festive tradition by organizing a number of public events and exhibitions with the motto “The Art of Saving”. In 2018 initiatives are also promoted in Albania, Bosnia and Herzegovina, Croatia, Egypt, Hungary, Romania, Serbia, Slovakia, Slovenia and Ukraine.

“We are pleased to participate in the World Savings Day together with other banks of the Intesa Sanpaolo Group. The development of financial literacy is important for everyone, because such skills allow confidently managing personal income, keeping a budget, planning expenses, save money and making financial decisions consciously. Orphans especially need to receive this knowledge. We are pleased to provide such support to children and we hope that this experience will be useful for them in the future”, commented Irina Ponomareva, Head of Human Resources & Organization Department of Banca Intesa.

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